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Phone Systems For Small Businesses Guide UK 2019
Every business wants the best phone system for their needs. Being able to communicate with the outside world is all too often a commodity we take for granted. Every day, we open the office, the hum of the server stack whirrs away in the background and then we fire up our computers, ready for a day’s trade ahead. Nestled away somewhere on our desk is our businessphone system. Always on, always ready. But, is your small business phone system the right for your business? Have you even looked at the options available? Are you cost driven or functionality driven? What could an integrated phone system do for your business?
Let’s look at the basics first.
Most small businesses throughout the UK use a very basic phone and broadband package provided by which ever supplier they choose. On the face of it, this isn’t actually a terrible thing. If you’re one of those small businesses, you will likely be getting adequate coverage and a cheap monthly cost to boot. So why would you even consider changing?
Why Choose a Business Phone System for your small business?
Well here are 4 things you should consider when choosing a small business phone system;
Yep, you might think your current provider is cheap, but you will be surprised. Certainly, if you’re with a large telecoms provider there will be savings to be madejust by switching to smaller providers.
Let talk about line rental firstly. There are in fact 2 types of line rental;
Wholesale – The rates that large telecom providers charge smaller providers for usage of their network.
Retail – The inflated cost providers pass onto customers, sometimes the profit margins are enormous. This is why switching to another provider can often save you a bit of money.
Now the trick is looking around to see if there are providers that are selling just above their wholesale rates in a bid to attract custom. You won’t have to look far, there are quite a few around.
When you have had a true comparison of what is available cost wise, you can then make an informed decision about whether changing telecom provider is in your best interest. It is worth addressing the steps below before making the choice though.
Do you have the functionality you need? We are in the age of information, gathering information about our business phone calls should be simple. The truth is though that many businesses don’t even monitor sales staff on calls. Even worse many businesses don’t have the in-built functionality to do that even if they wanted to.
Lets setup a scenario. A phone system that is able to monitor calls enable you to be able to tell you the difference between your top salesperson and your weakest. It could also give you the insight to fix the problem; it could be something as routine as closing properly. Think about the gap in revenue your top salesperson makes to your weakest. Now think about how much of a difference it would make to your company if you were able to close that gap.
Okay, we have worked out call monitoring is important. It provides a lot of raw data and information that is going nowhere unless you have the time to sit and manually input it into a spreadsheet.
What you need is a business telephone system that not only tracks calls in real time but also logs and records them for you. Many telephone systems will even integrate with your CRM from providers such a salesforce. Most of the big telecoms providers won’t have that functionality as they expect clients to work around their offering. Small and medium telecoms providers often go that extra mile to build a telephone system that works around your business. Sometimes, even paying a little extra is worth having for the quality of service.
That’s right, you can use your business phone system to market to your clients while they wait on hold. It could be selling to your next prospect before they even reach you. Some phone systems have integrated automated messages that allow your team to put the next troubleshooting call through to a pre-recorded how to fix it guide. Freeing up their time to get onto the next call and sell.
With the right phone system at your disposal you have no more missed sales opportunities and enhanced sales prospects.
It could do wonders for your brand and reputation. Here’s a fun fact, the majority of customers prefer to watch “how to videos” or listen to “how to recordings.” rather speak to a staff member. So, it is building a trusted and well-regarded image of your company and brand in the process.
What are the different types of business phone systems?
There are 4 main types of business phone system. Below is a simple rundown of each one. This will help you avoid confusion when dealing with a telecoms company and make an informed choice about which type you need. We also have a couple of articles going into a bit more depth on PBX and VOIP. Be sure to check those two out if you think they may suit your business best.
Key KSU Less
Standard, basic and cost effective (no added cost for installation of a central box) phone system that is ideal for small companies. Typically, this would benefit companies with up to 5 employees who are just looking for a phone that works. Advantage of a KSU Less phone system is its portable and flexible. Maintenance is often down to the customer rather than the telecoms company. They tend not to be interested in spending money to maintain their entry level business phone systems.
Chances are, if you haven’t had a VOIP or PBX phone system installed then this will be the phone system you have. KSU stands for Key System Unit. These systems rely on a central box (unit) to regulate connectivity across multiple lines. KSU is useful for companies ranging from 5 to 100 employees. Some call centres even use KSU so it is a robust system. KSU phone systems are easy to use and are comparable to the home telephone system. Maintenance is often done by customers in collaboration with a telecoms company.
If you have a large company of over 75 employees, then a PBX system is likely to suit our needs. PBX stands for Private Branch Exchange. With all the functionality of KSU but more flexibility. PBX systems allows companies to have greater control over their phone systems. They include a full range of customisable features that a KSU system likely lacks. PBX systems are highly scalable and the flexible. They allows businesses to configure the system to meet changing business need. Maintenance is almost always done by the telecoms company. As it is considered both a premium system it has intricacies that may prove too complex for the average client.
You have probably heard of VOIP. It is an increasingly popular and robust system that integrates with company CRMs. VOIP stands for Voice over Internet Protocol. A VOIP system does away with traditional phone system workings and instead uses the internet to send and receive calls. This means that a VOIP system can serve your remote employees as well as those in branch. It has a lot of the functionality of a PBX system. Plus it has the flexibility of being able to use your company phone line (same phone number) anywhere in the world that has an internet connection.
There you have it. 8 things in total to think about. I hope you have found the article relatively jargon free. Hopefully it has helped you have a better understand not only what phone systems are available but more importantly how beneficial it can be to have the correct phone system for your business. Upfront costs aside, having a smarter phone system can increase sales and reduce wasted staff hours along the way!
All businesses requires a phone system. Whether if you are running a small one man operation or a large corporate business being able to communicate effectively with customers is key. Unlike in our personal lives......