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Google Ads vs Facebook Ads vs Bing Ads – What is the number one paid marketing channel worldwide?

| Small Business Tips, Business News

Visual Map below shows Google trumps Facebook and Bing across Europe, Facebook has the majority of popularity in North America and also in China.

Google Ads vs Facebook Ads vs Bing Ads - What is the number one paid marketing channel worldwide? 1

We have been looking at what the number one paid marketing channels by interest is worldwide in 2018 (115 countries to be exact). Using Google data we’ve looked at the popularity of the three biggest paid marketing platforms Google Ads, Facebook Ads and Bing Ads.

The results are interesting… not unexpected but interesting none the least. If this was done a decade ago it would have been dominated by Google but Facebook is here now and has become a major paid channel for many businesses. Bing Ads on the other hand does not fare as well. Let have a look at the results below…

 

Few Highlights Before We Get Into The Data 

  • UK – Google and Facebook ads have an equal amount of interest at 46% each. The UK ranks 5th on the list for interest in Bing Ads at 8%.
  • USA – Facebook leads the way with 51% whilst Google has only 43% of the share. Bing Ads takes a respectable 6% of the market.
  • France – The number one country for Bing Ads interest across the 3 paid channel along with Germany. Bing holds at country high 10% in France. Google clocks in at 50% whilst France 40%.

 

 

 

Percentage Share Per Country – Google Ads vs Facebook Ads vs Bing Ads.

Country Google ads Facebook ads Bing Ads
Albania 56% 44% 0%
Singapore 42% 56% 2%
Algeria 45% 55% 0%
South Africa 61% 38% 1%
Armenia 51% 49% 0%
Azerbaijan 43% 57% 0%
Malaysia 43% 55% 2%
Bahrain 100% 0% 0%
Morocco 27% 66% 7%
Belarus 59% 41% 0%
New Zealand 50% 47% 3%
Australia 49% 48% 3%
United Arab Emirates 53% 45% 2%
Bolivia 35% 65% 0%
Bosnia & Herzegovina 55% 45% 0%
Ireland 48% 46% 6%
Philippines 42% 55% 3%
Canada 46% 50% 4%
Nigeria 38% 60% 2%
Cambodia 40% 60% 0%
Chile 58% 42% 0%
China 49% 51% 0%
Costa Rica 49% 51% 0%
United States 43% 51% 6%
Croatia 57% 43% 0%
Israel 48% 46% 6%
Cyprus 56% 44% 0%
Pakistan 51% 44% 5%
Dominican Republic 51% 49% 0%
Ecuador 48% 52% 0%
United Kingdom 46% 46% 8%
St Helena 40% 52% 8%
Hong Kong 53% 39% 8%
El Salvador 41% 59% 0%
Estonia 58% 42% 0%
Georgia 48% 52% 0%
Ghana 59% 41% 0%
Greece 64% 36% 0%
Guatemala 54% 46% 0%
Denmark 52% 41% 7%
Honduras 43% 57% 0%
Netherlands 57% 34% 9%
Norway 53% 41% 6%
Switzerland 61% 34% 5%
Hungary 65% 35% 0%
Sweden 51% 44% 5%
Iceland 50% 50% 0%
Romania 48% 49% 3%
Iran 100% 0% 0%
Iraq 44% 56% 0%
Vietnam 42% 57% 1%
Finland 65% 33% 2%
Czechia 65% 32% 3%
India 61% 35% 4%
Jamaica 63% 37% 0%
Japan 68% 32% 0%
Jordan 47% 53% 0%
Kazakhstan 57% 43% 0%
Bangladesh 48% 46% 6%
Indonesia 41% 58% 1%
Kenya 57% 43% 0%
Kosovo 0% 100% 0%
Bulgaria 51% 46% 3%
Kuwait 62% 38% 0%
Latvia 50% 50% 0%
Lebanon 41% 59% 0%
Lithuania 53% 47% 0%
Belgium 57% 39% 4%
Luxembourg 100% 0% 0%
Austria 53% 40% 7%
Macedonia (FYROM) 47% 53% 0%
Malta 53% 47% 0%
Mauritius 53% 47% 0%
Egypt 44% 49% 7%
Moldova 42% 58% 0%
Spain 48% 46% 6%
Thailand 39% 58% 3%
Colombia 53% 44% 3%
Germany 55% 35% 10%
Myanmar (Burma) 32% 68% 0%
Brazil 56% 40% 4%
Nepal 54% 46% 0%
Nicaragua 63% 37% 0%
Oman 72% 28% 0%
Mexico 53% 45% 2%
Peru 45% 53% 2%
Panama 53% 47% 0%
Paraguay 49% 51% 0%
Poland 63% 35% 2%
Portugal 57% 43% 0%
Taiwan 74% 21% 5%
Puerto Rico 49% 51% 0%
Qatar 54% 46% 0%
Saudi Arabia 71% 29% 0%
Italy 52% 43% 5%
France 50% 40% 10%
Argentina 55% 44% 1%
Serbia 59% 41% 0%
Ukraine 52% 40% 8%
Slovakia 64% 36% 0%
Slovenia 57% 43% 0%
South Korea 57% 43% 0%
Sri Lanka 58% 42% 0%
Tanzania 100% 0% 0%
Trinidad & Tobago 52% 48% 0%
Tunisia 44% 56% 0%
Turkey 57% 42% 1%
Uganda 56% 44% 0%
Uruguay 53% 47% 0%
Russia 54% 41% 5%
Venezuela 41% 59% 0%
Zimbabwe 100% 0% 0%

 

 

 

Yes so that’s alot of data to take… what is the overall conclusion?

Google ads hangs on to the number one spot overall amongst the 115 country with an average interest of 54%, Facebook ads comes in a close second with an average interest of 44%. Bing Ads doesn’t fare too well with a low percentage of only 2%. So to conclude Google still rains supreme but not by much, Facebook is coming and Bing is fast becoming the forgetting channel of paid marketing.

 

Is your country in the list? Would you agree with the findings. Feel free to share and comment below!

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